You make the product.I make the ads that sell it.

Obsessed with your product? Good.
I’m obsessed with helping you sell it.

Services

What you actually get.

I go deep into your brand — your product, your buyers, your numbers.

01 / Creative strategy

Find the angle that sells

  • Research the market, the buyer and the rivals
  • Work out who buys, and why
  • A list of ideas to test, in order
  • Reading comments and reviews for clues
02 / Script & production

Turn the angle into an ad

  • Hook and full script
  • A brief an editor can shoot
  • Stills, carousels and UGC
03 / Analysis & iteration

Find out why it won

  • Break down why an ad worked
  • Read the numbers instead of guessing
  • Build on winners instead of starting over
  • Drop what misses the mark

Process

How a winner gets made.

I follow this proven creative strategy flywheel.

01 //

Research

I read Reddit threads, reviews, and the comments under our own ads.

02 //

Angle

I turn a real reason to buy into a person. Then that person into an idea we can test.

03 //

Script

A hook, a script, and a brief clear enough that the cut matches the idea.

04 //

Edit

I cut it in Premiere. Doing it myself saves weeks.

05 //

Read

I break down the result. Keep what worked. Drop the rest.

About Me

Who's behind it.

I'm Sebastian. I help D2C brands scale on paid social through creative, and to date I've profitably spent over $10M in Meta ads.

Before that I worked in enterprise sales at Salesforce and SAP, where I had the chance to sit at the table with C-level decision-makers and work on lots of interesting projects across multiple industries.

I've always been fascinated by sales and marketing, whether that meant working on six-figure B2B deals or creating ads that reach millions of people. That's why you'll usually find me thinking about the next ad, or anything else to do with selling online.

Sebastian Hoffmann

Contact

Want ads that actually sell?

Reach out and let me know if you're interested in working together.

sebastian@ecomatrix.ch